there is no such thing as
'the silver bullet'!
Czerniawska is a consultancy industry
watcher. She is an expert on the consulting industry, and in
great demand for her knowledge. At her talk to the Richmond Group
last year, she shared research which indicated that the only
people who get real value from famous management ideas (often
known as fads), are the ones that make them famous in the first
The reasons for this hold a salutary lesson
for all who hope to simply pick an idea off the shelf (whether
it be TQ, BPR, Six-sigma, or QFD) and transform their business
fortunes over night.
The reason that they are the only ones to
get real value, is because they are the ones who have put in
the work and innovation to find a good solution to their particular
problem. They are the ones who have wrestled with the issues,
seen that the solution first and foremost lies with them, and
made it happen despite the problems and the pitfalls. They were
successful not so much because their work changed their organisation,
but because it changed them, their understanding and their attitudes.
If you have ever wondered why the sub-title
of Managing by Design is Using QFD to transform management
performance, rather than to transform organisational performance,
the answer can be found in the preceding paragraph. QFD only
transforms organisational performance to the extent that it transforms
There is no 'silver bullet', no easy way
out. Your organisation performance is as it is, because
your management is as it is! And so it will remain.
Organisations that seek to shortcut the need
to change the way that they manage and the professionalism of
their managers tend to leap on management ideas as a ready remedy.
But once the idea has reached this stage it ceases to add value
- because people seek to standardise and shortcut its implementation
without really understanding its fundamental lessons - and they
hand over the valuable formative aspects to outsiders who do
their 'thinking' for them. As a result, there is a real danger
that consultancies grow wiser, get bigger, and become richer,
while their clients become more dependent.
The only real and sustainable way to transform
your business is to transform your management of it. Nothing
else comes close!
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Management Systems Ltd 2003
(click below for an oversight)
Aligning business focus
Managing by Design - Using QFD to transform
New book now on release
(purchase on line)
performance through QFD
we see the management issue.
Moving up a level: reconsidering
and re-evaluating your role